Simon is a strategic leader who creates systems, services and stories for some of the world’s largest brands. His work integrates branding, experience design, innovation, strategy, and storytelling across content and advertising.

Currently leading creative for T3, the in-house team for Canadian Tire working across a family of retail banners including Canadian Tire, Sport Chek, Mark’s, Triangle, and a portfolio of owned brands Their objective is to be a design-led strategic partner helping the entire organization to deliver consistent, inspiring, integrated customer experiences and content.

For over 25 years I've worked in Australia, The Netherlands, The United Kingdom, and Canada — producing award-winning global work for brands such as Nike, Google, and McDonald's while working for world-renowned agency networks such as BBDO, AKQA, and Isobar.