Project
2022
●
Design, Content, Advertising
All things simple
Information
The All Things Simple platform helped Mark’s to establish its casual credentials but quickly became a driving ethos in all our content programming. Every year, we create high volumes of retail content for advertising and our owned ecosystem that delivers on our promise of a simpler shopping experience for Canadians.
Client
Mark's
Kicking it off by keeping it casual
We helped launch the All Things Simple brand platform with a focus on mid-funnel advertising and our owned ecosystem of content. A focus on casualwear helped to establish credibility with younger audience and broaden the well established connection to workwear and practical apparel.
A celebration of who we are
Our on-figure photography aims to celebrate simplicity with a relaxed and informal tone and a connection with one another or to the viewer through the camera.
Canada's work destination
Our industrial campaigns feature national and owned brands. The platform is approached on-location with more realism to reflect the pragmatic nature of the product and the workwear roots of the brand.
E-mail storytelling
Emails are approached with an editorial mindset; what we say and how we present them is always top of mind. Our main goal is to engage the customer with dynamic layouts, compelling photography, and inspiring copy.
Agency
T3 (Canadian Tire)
Team
Danae Thompson, Alexa Forsyth, Julie Edison
