Profile

Hello. I'm Simon. I'm a strategic creative leader with over 25 years of global experience whose work lies at the intersection of branding, services, and stories. I help brands inspire and create for the digital/physical world. Always driven by curiosity and collaboration, I've written Javascript and a few TV scripts.

Throughout my career, I've been lucky enough to live and work in four different countries. I've rubbed shoulders with some of the best footballers and hockey players in the world. I had a tour of the Leica factory in Leitz, Germany. I spent an afternoon in Douglas Coupland's house in Vancouver and shot TV commercials in the middle of the Calgary Stampede and an abandoned school in Budapest.

I grew up in Australia, Hong Kong, and South Korea. These days, I live in Toronto, Canada and I'm the father of two little girls.