Project
2023
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Design, Content, Advertising
Sport Chek — Brand Design System
Information
Sport Chek’s Brand Design System is a comprehensive digitally distributed visual toolkit. We aimed to create a consistent identity across every customer touchpoint and create a new visual identity that would help position Sport Chek as Canada’s destination for sport in a bold, modern way.
Client
Sport Chek
Foundational elements
At the system’s core was the use of the Chek Mark as a bold super graphic and a dynamic boxing and framing system for images and typography.
Photography with purpose
Inspirational photography captures talent in authentic moments and seasonal activities showcasing clothing and gear in the actual environments they are intended for. While studio photography is used to showcase the style and functionality of individual products.
Programs & Channels
The visual system is extended to detailed modules and components for editorial and promotional emails and is documented online.
Agency
T3 (Canadian Tire)
Team
Caroline Bruckner, Russell Milligan, Julian Brown, Alexa Forsyth, Fiona Demonye, Becky Simpkins, Christian Steffan
