Project
2011
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CX Design
Nike Football Play
Information
Working with Nike’s European headquarters in Amsterdam, I led the design vision for Nike Football+ integration with the retail experience. Our proposal included an interactive social space in stores where screen-based interfaces would interface with a physical product.
Client
Nike
Press play with the product
Using RFID, the product itself becomes the impetus for conversation and exploration. Our objective was to create. space that was interactive, and social and encouraged staff to interact with customers.
Explore the world of Nike Football
The product becomes the trigger to explore content, discover products, and even complete your purchase in a relaxed social setting.
Taking the product to the players
Mobile boot rooms take the product and the play system to local tournaments and pitches. Players can train or compete with the sample product, measure and share their performance on enabled pitches, and buy products from the mobile boot room directly from the play interface.
Agency
AKQA
Team
Dino Erdmann
