Aygo #YNOT

After nearly ten years of sponsoring T4, one of the UK’s most prestigious broadcast slots, Toyota AYGO made the bold move to the digital-centric VEVO music platform. To maintain awareness of the brand amongst a younger, more skeptical audience, we needed to bring to life AYGO’s adventurous and independent spirit. We created a campaign that connected AYGO’s bold, gutsy, can-do attitude with VEVO’s hot music offering. This meant using eye-catching animations, bespoke typography, and energetic soundtracks in high-energy films and idents to drive home AYGO’s #YNOT philosophy.