Chance Nothing

Information

Spring is a time for the unpredictable but with Canada Goose Chance is not to be feared but embraced. The Canada Goose's 2017 Spring Collection was launched through online film and quickly followed by a series of YouTube pre-rolls featuring four of Spring's weather conditions; thaw, wind, water and night. Key art was photographed to create out-of-home assets and in-store displays around the world.

Client

Canada Goose

Campaign teaser

The nature of Spring

Wind, Water, Fog & Night

Launched with a promoted film featuring the entire collection, the stories were cut down to pre-rolls featuring key products. The films juxtaposed visceral nature with studio photography and sound design to cut through and land the idea.