Project
2015
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Activation, Social
The Tiny Film Festival
Information
Our idea was born from a simple insight: Every great storyteller was once a tiny storyteller. Lego Duplo develops your child’s imagination through creative play – so why not give all those tiny directors across Britain their very own Tiny Film Festival. After all, imagination can take you anywhere.
Client
LEGO
Five tiny directors
The campaign began with a social engagement for existing Duplo fans and we then created assets for YouTube pre-rolls and sponsorship idents on the Disney channel. Our crowdsourced content endorsed the creative play credentials of the product for new parents across Britain.
Agency
Isobar
Team
Tom Haswell
