Project
2016
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Content
The art of…
Information
As part of the launch of the Huawei P9, we created two content films for distribution to the Leica community and Photography media.
Client
Huawei
An emerging new approach
Photography is changing. proud of its artistic heritage, Leica was founded in 1969 and is now providing optical technology to its first smartphone — the Huawei P9. Through this film, we sought to add credibility to the partnership by exploring the changing attitudes and ideas around photography that inspire both brands.
A commitment to design
By visiting Huawei's design center in Paris, we explored the brand's considered approach to product design. Here designers explore their unique inspiration in one of the world's most iconic and aesthetic cities.
Agency
Isobar
