Project
2014
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CX Design
Kicks Starter
Information
Foot Locker face fierce competition for young consumers money both pre-christmas and in the post christmas sales period. Sneakers are a complex and expensive product to buy. Small gifts and vouchers rarely add up to what sneakerheads really want - new kicks! Our concept was to create a crowdfunding platform for young sneaker fans, ensuring that our they get want the gift they want and Footlocker claims a much larger share of Christmas purchases.
Client
Foot Locker
How it works
Kids are looking for sneakers for Christmas. Despite the price, they can find an easy way to get the gift they want. Connecting through their social networks they are then encouraged to begin a kicks starter campaign.
A campaign for kicks
We provided everything the customers needed to find their backers including social skins, email templates, and post assets. A centralized landing page kept track of their progress towards the ultimate Christmas present.
Agency
Isobar
Team
Dilesh Lalloo, Steve Jude, Dan Williams, Tom Haswell, Shib Hussein
