Project
2012
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CX Design
Join The Club
Information
Building off the insight that FIFA was football’s social network — we worked closely with Wieden and Kennedy Amsterdam to add digital depth to their mass advertising and appeal to the casual FIFA fan. As part of their Join the Club campaign we crete an interactive version of their launch film which integrated with an editorial experience based on classic football magazines and programs. We introduced new features welcomed everyone through the lens of different players and styles of play.
Client
EA Sports
Welcome to the club
To begin the experience we offered the chance to interact with the TV spot which featured several star players mingling with casual fans of the game.
Adaptable design approach
The experience was web-based but adaptable to any device and any orientation — with the ability to run full-screen for an app-like experience.
A global experience
The magazine was customized to over twenty markets worldwide in Europe, North America, and Australasia. That gave us a chance to meet Snoop in New York and Aussie football legend Tim Cahill!
Agency
AKQA
Team
Dino Erdmann, Ron Englebert, Tessa Hewson, Rob Bullough, Vanessa Carpanezzi
